If a company wants to sell 1,00,000 shares and investors apply for 10,00,000 shares, there simply aren't enough shares. The company must ration. In markets like India (SEBI rules), retail investors are treated fairly — everyone in the retail category is guaranteed at least one lot if possible, decided by a computerised lottery when demand is high.
D = number of shares demanded (applied for) in that category
Subscription ratio R=ND
Case 1 — Undersubscribed or exactly full (R≤1): everyone gets what they applied for. No rationing needed.
Case 2 — Oversubscribed (R>1): there are more applicants than lots.
For the retail portion, allotment is done in whole lots. Let:
A = total number of applicants (each applied for ≥ 1 lot)
L = total lots available to retail
Derivation of the number of lots per applicant (large applicants / proportionate):
Total shares to give out = N. Total demanded = D. Fair share for someone who applied for q shares:
allotted=q×DN=Rq.Why? Each rupee of demand should receive the same fractionN/D of what it asked for — that's the meaning of "proportionate."
Suppose you were allotted shares at issue price P0 and the stock opens at P1 on listing day.
Profit per share =P1−P0. Expressed as a percentage of what you paid:
Listing gain %=P0P1−P0×100Why divide by P0? Because gain is only meaningful relative to the money you invested. ₹20 profit is huge on a ₹100 share (20%) but tiny on a ₹10,000 share (0.2%).
Your total rupee gain if allotted x shares:
Gain=x(P1−P0).
Imagine a bakery makes 10 special cupcakes but 50 kids want one. It's not fair to give them to the fastest runners, so the baker puts every kid's name in a hat and draws 10 names — that's allotment by lottery, and your chance is 10-out-of-50 = 1-in-5. Now say each cupcake cost you ₹120, and outside the shop kids are reselling them for ₹156. That extra ₹36 you'd make instantly is your listing gain. If lots of kids want cupcakes (oversubscribed), fewer people win — but each winning cupcake is often worth more!
Dekho, jab koi company pehli baar public ko shares bechti hai, usse IPO kehte hain. Ab hota kya hai — company ke paas maan lo 10,000 lots hain, lekin apply karne wale 50,000 log aa gaye. Yeh situation oversubscription hai. Ab sabko share dena possible nahi, isliye allotment hota hai — retail category mein SEBI ke rules ke hisaab se ek lottery chalti hai. Toh tumhari chance = lots available / total applicants = 10,000/50,000 = 20%. Isiliye zyada oversubscribed IPO mein allotment milne ki probability kam ho jaati hai.
Ek important baat: retail mein zyada lots apply karke tumhari chance nahi badhti agar IPO heavily oversubscribed hai, kyunki max one lot pehle sabko fair basis pe milta hai. Haan, HNI category mein proportionate allotment hota hai — matlab tumhe q/R shares milte hain (q = jitna apply kiya, R = subscription ratio).
Ab listing gain — jis din share exchange (secondary market) pe list hota hai, agar wo issue price se upar khulta hai toh instant profit. Formula simple hai: (Listing price − Issue price) / Issue price × 100. Jaise ₹120 ka share ₹156 pe khula toh 30% listing gain. Issue price se divide isliye karte hain kyunki return hamesha invested paise ke relative measure hota hai — tabhi alag-alag stocks compare kar sakte ho. Yeh sab samajhna zaroori hai kyunki bahut log sirf "IPO mein paisa lagao, profit pakka" soch lete hain, jabki allotment milna aur gain milna dono uncertain hote hain.
Test yourself — Primary vs Secondary Market & IPOs